The Princess Project - Valley Fair Westfield Shoppingtown

Design, Fabrication & Installation - This project transformed the concierge desk at a large urban mall into a visual sign and marketing tool to solicit donations of prom dresses and other related items for those who cannot afford them. The desk was crowned with a large "tiara", hung with pink crystals, entwined with vines, and outfitted with pink graphics. Marketing pieces included a similar "wishing well" for donations.